Customer Business Manager - Toronto, Ontario Canada << Back to Careers

Our Sales team at WellPet is made up of professionals who understand the difference our products make in the lives of pets. We are currently seeking a Customer Business Manager (CBM) to join our team. Reporting to the General Manager – Canada.  The CBM will be responsible for achieving or exceeding sales and growth objectives managing key national accounts.


Position Description (Responsibilities):

  • Support the Canada 5 year strategic plan driving key brand and channel strategies to deliver accelerated sales and share growth in Canada.
  • Orchestrate and develop joint business plans with key accounts: facilitate annual and quarterly strategy planning meetings, focusing on growth, profitability, merchandising and category management goals, trade spending and efficiency analysis.
  • Build strong customer-centric business relationships and provide category thought leadership with Key Accounts by understanding market dynamics, consumer insights and trends, retail account business issues, challenges and opportunities.
  • Be accountable for in-store execution at key customers working with and through key marketing and retail sales partners.
  • Act as liaison and link District Key Accounts with WellPet Sales Management, SLT, Marketing, Operations, Finance and other home office departments.
  • Work with the Marketing Department to develop and execute Key Account marketing promotional programs.
  • With the DSM and Marketing team, coordinate WellPet retail field activities to service the needs of Key Account Roof Tops where applicable. 
  • Establish and maintain good relationships with distributor personnel in the assigned District.  Work with Distributors to provide added value service packages for Key Accounts.
  • Key Performance Indicators include:
    • Deliver gross sales targets monthly, quarterly and annually
    • Sales targets delivered in line with spending targets
    • Grow share within accounts
    • Assortment/Share of shelf gains per JBP
    • Implementation of an effective promotional calendar per JPB
    • Pricing in accordance with guidelines
    • Case fill and customer service levels
  • Live the WellPet values and culture and doing whatever it takes for the pets who depend on us



Position Requirements (skills, experience, capabilities):

Education and Work Experience

  • University degree or equivalent experience
  • Minimum 8-10 years managing key accounts and/or  national accounts in the CPG industry in Canada. Pet Care Category experience is a plus.  Customer Marketing and / or marketing cross functional experience is a plus.


Superior Sales Capabilities

  • Communication and presentation 
  • Negotiation 
  • Advanced business analysis and insight development
  • Customer account management 
  • Joint Business Plan development
  • Development of Distribution, Promotion, Pricing and Merchandising strategies and tactics.
  • Budget management of trade and marketing spend. ROI optimization.
  • Sales operations including sales forecasting and process improvement
  • Category Management
  • Route to market customer optimization
  • Customer Service and case fill management


Leadership Capabilities

  • Practices breakthrough thinking
  • Navigates complex challenges
  • Collaborates with others 
  • Delivers consistent results 



  • Passion for pets and their families
  • Ability to travel approximately 30% of time
  • Must have ability to operate a motor vehicle safely and maintain an
    acceptable driving record



To apply, please send your resume and cover letter to

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