Senior Manager Category Management - Tewksbury, MA << Back to Careers

Our Category Management Team at WellPet is made up of professionals who understand the difference our products make in the lives of pets. We are currently seeking a Senior Manager of Category Management to lead & join our team. This position is based in our Tewksbury office reporting to the Director of Customer Marketing & Category Management.  The Senior Manager of Category Management will play a leadership role within the organization to the deliver market, customer & brand insights based on sales & market analysis. The Senior Manager of Category Management will create competitive advantage by providing best in class analytic tools, actionable insights & the team structure to enable senior leadership to make timely & data based decisions and enable the selling organization to win within their customers.


Position Description (Responsibilities):

  • Lead the Category Management team to deliver best in class category, customer & brand insights based on analyzing all available sales & market data thus enabling the commercial organization to meet our sales, joint business plan commitments & brand objectives.
  • Own & Deliver all sales & market performance reporting & analysis to the organization to enable senior leadership consistently has a pulse on the performance of the business in the market & the Sales & Marketing Teams have the necessary data & insight to deliver on our business objectives.
  • Coach, mentor and develop our category management team members to create a best in class analytical & market performance function within the organization
  • Drive joint business planning accountability between our sales team, marketing teams and key customers through analyzing the trends and consistently showcasing the opportunities.
  • Lead & Conduct efficient assortment analyses and Plan-o-gram development to arm the sales force with the necessary insights and tools to meet customer & WellPet objectives.
  • Coordinate and ensure all data sources informing our insights are being utilized and maintained in the most efficient manner.
  • Key Performance Indicators include:
    • Conducts accurate and actionable strategic analyses proactively of retail sales data (POS)
    • Measures productivity performance of new item launches and identifies space requirements
    • Monitors key business initiatives via dashboards and weekly field reports that are able to effectively communicate current activity in the field
    • Generates reporting and analyses that effectively measure/track our business at regular intervals (weekly, monthly, quarterly)
    • Utilizes syndicated data to drive In Store Assortment, Merchandising, Pricing, and Shelving decisions
    • Enables sales team strategic focus through effective use of communication and tools
    • Executes sales and retailer scorecards through weekly, monthly, and quarterly reporting, driving efficiencies and improvements
  • Live the WellPet values and culture and doing whatever it takes for the pets who depend on us



Position Requirements:

  • Holds a bachelor’s degree in business management, marketing or related field
  • Ability to travel 20 – 25% of time
  • 5 to 7 years of experience in a category management role, specifically demonstrating the ability to translate data into action oriented insights and then portraying the story in an impactful & convincing manner.
  • CPG  and pet consumables experience preferred
  • Experience working successfully with retail sales teams
  • Has managed a team of 2 to 5 members, creating and managing employee development plans with successful outcomes
  • Flexible and dynamic working style
  • Able to delegate tasks and projects effectively
  • Ability to work within the details while keeping an eye on the big picture
  • Demonstrated leadership abilities with an outcome focused mindset
  • Passion for pets and their families
  • Excellent project management abilities, capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters
  • Well-developed written and oral presentation skills
  • Ability to collaborate and influence cross-functionally
  • Demonstrates positive attitude and takes a proactive approach
  • Sees challenges as opportunities and translates them into actionable tasks
  • Displays grace and presence at all times
  • Energized by fast-paced environment
  • Great relationship management abilities

 To apply for this position, send your resume to

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