Associate Brand Manager- Tewksbury, MA << Back to Careers

Our home office team, based in Tewksbury, Massachusetts, is a community of outstanding professionals who share in our love of animals, our passion for quality and our desire to make a real difference in the community we share with our pets.  From donating our time with community-focused partners across the United States, to sharing in ‘bring your dog to work days’ here at beautiful Ames Pond, we are more than just a group of colleagues. If you want to be part of a dynamic company with strong values and a commitment to strive for excellence in all we do, then come and join the WellPet team!


Our Brand Team at WellPet is made up of passionate marketers who understand the difference our products make in the lives of pets. We are currently seeking an Associate Brand Manager to join our team in our Tewksbury corporate headquarters. Reporting to our Senior Brand Manager for Holistic Select®, Eagle Pack® and Old Mother Hubbard® brands, the Associate Brand Manager will leverage consumer and trade insights to help develop effective new products and marketing programs. Additionally, our Associate Brand Manager will work with cross-functional teams to deliver great programs and drive business results.


Position Description (Responsibilities):

  • Develop and maintain a working level knowledge of our products, the pet food industry and the natural pet food market dynamics, including the ability to conduct competitive SWOT, brand performance and pricing analyses.
  • Participate in the development of annual brand plans including marketing campaigns, new product launches, consumer & trade promotions, merchandising and distribution opportunities. 
  • Participate in Sales & Operations Planning – ensuring accurate forecasting of new and existing products.
  • Lead the creation of marketing materials such as price sheets, brand style guides & global brand toolkits, social & digital media assets, in-store POP/merchandising materials and sales tools.
  • Collaborate cross functionally to drive effective brand activation and execution of brand promotional activities
  • Maintain a close working relationship with outside agencies such as:  printers, public relations agency, promotion & design firms.
  • Help manage Marketing budgets
  • Manage coupon budget, creation, and analysis in cooperation with internal and external partners
  • Live the WellPet values and culture and doing whatever it takes for the pets who depend on us



Position Requirements:

  • 2+ years of experience in Brand Management, preferably in a Consumer Packaged Goods environment
  • Bachelor’s degree in Marketing or Business Management, MBA preferred
  • Strong analytical and strategic thinking skills
  • Excellent project management abilities, capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters
  • Well-developed written and oral presentation skills
  • Ability to collaborate and influence cross-functionally
  • Demonstrates positive attitude and takes a proactive approach; sees challenges as opportunities and translates them into actionable tasks
  • Displays grace and presence at all times
  • Energized by fast-paced environment
  • Computer proficient in MS Word, Excel, PowerPoint and Outlook
  • Ability to travel 10%
  • Collaborative, team player with a “can do” attitude.


To apply for this position, please send your resume to and include “Associate Brand Manager” in the subject line.

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