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Our History

For over 100 years, we've delivered on the promise of doing whatever it takes to make the healthiest natural products for the pets that depends on us. Today, our team of animal lovers, nutritionists and vets at WellPet are committed to carrying forth our strong heritage, continuing to find new ways to bring innovation, nutritional excellence and product quality to our family of natural brands, always putting pet health first.

Early Years

  • 1926 – Old Mother Hubbard Natural Dog Treats was founded in 1926, but our roots extend back to 1873 as A. Hubbard & Son bakery in Gloucester, MA, makers of hard tack sea biscuits.
  • 1961Old Mother Hubbard® was purchased by Jim Scott Sr., a professional in animal nutrition with a commitment to developing highly nutritious products for pets

2007

Introduced Wellness® Feline Dietary Solutions (for cats) – Complete Health, Healthy Weight, Kitten Health and Indoor Health.

Debuted Wellness® CORE®, a grain–free, protein focused cat food that addresses key health concerns.

Introduced Wellness® Just for Puppy, a complete line of nutritionally balanced food and treats for the puppies.

Debuted Wellness® CORE® Dog food, a revolutionary higher-protein, grain free dry dog food that is thoughtfully balanced to safely feed adult canines every day.

Created the first line of sliced wheat–gluten free feline meals available in a pouch, Wellness® Healthy Indulgence® Everyday Entrees.

2008

Expanded the Wellness® CORE® Dog Line with the addition of fish-based higher protein, grain-free Wellness® CORE® Ocean Dry Dog Food.

Debuted Wellness® Super5Mix® Large Breed Puppy and Wellness® Super5Mix® Large Breed Adult Health, as well as Wellness® Super5Mix® Small Breed Adult Health; formulated specifically for the distinctly different dietary needs of large breed and small breed dogs.

Introduced Wellness® Pure Delights® irresistibly all–natural moist, meaty cat treats.

Expanded the Wellness® Healthy Indulgence® Everyday Entrees line to include the first ever grain–free and wheat gluten–free sliced morsels in sauce cat meals available in pouch.

Introduced Wellness CORE® Canned Dog Food and Canned Cat Food Recipes to accompany the Wellness CORE® dry food family of higher protein, grain–free pet diets.

Debuted Holistic Select® Small & Mini Breed Adult Dry Dog Food and Small & Mini Breed Puppy Food.

2009

Wellness® dry and canned dog food lines and Holistic Select® dry dog foods again named to the Editor's Choice List by The Whole Dog Journal.

Wellness® introduced All–Natural Chicken & Cheddar Cheese WellBars® and Grain–free Lamb & Apples WellBars® dog snacks.

The Wellness® Simple Food Solutions® line is re–introduced

Reintroduction of the complete Holistic Select® line of advanced cat food and dog food in October.

2010

Wellness® dry dog food lines and Holistic Select® dry dog foods again named to the Editor's Choice list by The Whole Dog Journal.

Holistic Select® launched new Holistic Select® Weight Management, Chicken Meal & Peas Recipe Dry Dog Food to help dogs lose weight in a healthy, nutritionally balanced way.

Wellness® debuted new Wellness® Stews; adds to its canned offering with six slow–cooked cuts and gravy classics for dogs:

Eagle Pack® debuts new look and new Eagle Pack® Canned Dog Formulas in four varieties – Chicken, Beef, Lamb & Turkey.

Old Mother Hubbard® expands its treat line with a new look and 15 new varieties, including Soft & Chewy Bitz® and Mother's Solutions soft & chewy dog treats

2011

New Wellness® Cubed, Sliced and Minced Grain-Free Canned Cat Food recipes were introduced in twelve new flavorful varieties.

Holistic Select® introduced new and improved Holistix® Natural Wheat Free Biscuits for Dogs.

Wellness® debuted two innovative dog food recipes in its Super5Mix® Small Breed line Small Breed Healthy Weight Recipe and Small Breed Just for Puppy Recipe.

2012

Expanded the Wellness® CORE® Grain-Free, Higher Protein product line for cats with the addition of CORE® Kitten Formula, CORE® Indoor Cat Formula, CORE® Turkey, Turkey Meal & Duck Formula and complementary Grain-Free Canned Cat Food Formulas which include:

The Wellness® CORE® Grain-Free, Higher Protein product line for dogs expanded to include CORE® Puppy Formula and CORE® Small Breed Formula. Four new varieties of complementary Grain-Free Canned Dog Food Formulas were also introduced.

The Wellness® Simple Limited Ingredient Diet product line for dogs with food sensitivities or allergies is reformulated and expanded. The product line now includes:

Expanded the Wellness® Cubed, Sliced & Minced Grain-Free Canned Cat Food product line for cats with two new Minced varieties and new 5.5 oz can size.

Introduced Holistic Select®Grain-Free Adult & Puppy Health and Grain-Free Indoor Health/Weight Control Dry Cat Recipe.

First phase of Wellpet's Mishawaka, Indiana-based manufacturing facility's state of the art enhancements and expansion complete.

2013

- Wellness introduced hand-packed Signature Selects Shredded, Chunky, and Flaked Wet Cat Recipes which include meals such as Flaked Skipjack Tuna With Shrimp Entrée in Broth and Chunky Turkey & White Meat Chicken Entrée in Sauce.

- Wellness introduced the World of Small Breed including Wellness Complete Health Small Breed dry dog line and Petite Treats Crunchy and Soft treats for small breed dogs.

- NEW Look of WellnessComplete Health Dry Dog & Cat making recipe names and lifestage information easier to find

- Expanded the Wellness CORE dog line with CORE Wild Game & Large Breed dry dog formulas

- WellPet's Mishawaka, Indiana-based manufacturing facility's state of the art enhancements and expansion project is completed, now allowing for over 90% of WellPet dry dog and cat foods to be produced at the WellPet facility.

2014

- A breakthrough in the world of natural wet cat food, Wellness® introduced grain-free Divine Duos™ dual-layered wet cat food. These easy-open cups include recipes such as Tilapia Pâté & Diced Ahi Tuna and Chicken Pâté & Diced Salmon

- Wellness introduced eight Petite Entrées wet dog recipes formulated specifically for small breed dogs.

- Wellness Toy Breed Complete Health line is launched with the following offerings in 2 and 4 lb bag sizes:

- Holistic Select introduced NEW grain-free wet food for cats and dogs. Holistic Select canned cat recipes are now offered in 3 can sizes, 13 oz, 5.5 oz, and 3 oz. Holistic Select also added an additional grain-free dry dog option, Grain Free Adult Health Deboned Turkey & Lentils Formula.

- NEW & Improved Eagle Pack line introduced which features updated packaging and a product reformulation. All dog and cat formulas are now corn & wheat free.