News & Press

Wellness Natural Pet-food Announces Major Recycling Milestone

TEWKSBURY, Mass., Nov. 1, 2018 /PRNewswire/ -- The pet food industry has been making strides toward a more sustainable future, and helping lead the charge is Wellness® Natural Pet Food. The brand announced today that it has recycled 100,000 bags of pet food through its free recycling program with TerraCycle®. The milestone comes just as the country gears up to celebrate America Recycles Day on Nov. 15.

 

 

"This milestone means a lot to us at Wellness because it reinforces the fact that our pet parents share our enthusiasm and commitment to making the industry—and world—a little bit greener," said Chanda Leary Coutu, Director of Consumer Experience at Wellness. "Our partnership with TerraCycle can only be as successful as our community of pet parents make it, and knowing they have recycled 100,000 bags through the program is a tremendous accomplishment that everyone who contributed a bag should be proud of. We look forward to celebrating their next achievement as new pet parents join and grow the program every day."

TerraCycle's Wellness Natural Pet Food Recycling Program allows any Wellness® Complete Health®, Wellness® CORE®, and Holistic Select® flexible plastic pet food packaging to be collected at participating retailers and other community locations. Once collected, the pet food packaging is shredded and formed into plastic pellets that can be remolded to make new recycled products—everything from lawn chairs to playground equipment.

The program also allows participants to earn points that can be redeemed for a donation to a non-profit or school of their choosing.

Wellness Natural Pet Food was the first U.S.-based pet food company to partner with TerraCycle, and this latest recycling milestone caps off a year of environmental accomplishments for the natural pet food maker. Earlier this year, Camelle Kent, CEO of WellPet, the parent company of Wellness Natural Pet Food, was appointed to the strategy advisory board of The Pet Sustainability Coalition (PSC), where she helps strategically support PSC's mission to accelerate pet businesses through environmental and social impact.

To learn more about the Wellness Natural Pet Food Recycling Program and learn how to contribute, visit www.wellnesspetfood.com.

 

About Wellness®:
At Wellness, we're a family-owned company of pet parents on a mission to raise the bar in pet food, because we believe the right choice at mealtime forms the foundation of a long, happy life together. That's why we do things the right way, not the easy way—we are 100 percent focused on natural nutrition all the time, crafting our pet food and treats recipes that are carefully sourced and thoughtfully prepared. That means we use the finest, natural ingredients, ensure the highest quality standards, and create delicious recipes pets crave to make every mealtime count. Like you, we know that our pets provide us unconditional love, and providing uncompromising nutrition is one way we can do the same for them. To learn more about Wellness Natural Pet Food, visit wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness on Instagram and Twitter: @wellnesspetfood.

 

About TerraCycle:
TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste®.   Operating nationally across 21 countries, TerraCycle partners with leading consumer product companies, retailers, cities, and facilities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with leading consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. TerraCycle has won over 200 awards for sustainability and has donated over $25 million to schools and charities since its founding 15 years ago. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com.