Category Insights and Analytics Manager - Tewksbury, MA << Back to Careers

Position Summary: We are currently seeking a Category Insights and Analytics Manager to join our team. This strategic position is based in our Tewksbury office and will work directly with our Chief Marketing Officer (CMO). 

Our Insights Guru will play a key role within the marketing organization to deliver market, customer and category insights based on sales and market data. Our Category Insights and Analytics Manager  will help us create competitive advantage by providing best-in-class analytics and insights to enable the brand team to make timely and data-supported decisions to empower the commercial organization to win with customers. To be successful in this role, you must be a conceptual thinker who enjoys strategic conversations, as well as has the ability to dig deep into the data and translate insights into stories.


Position Description (Responsibilities):

  • Deliver category, customer and brand insights based on all available sales and market data
  • Utilize insights to create recommendations to be presented to the brand teams on how and where to drive their businesses
  • Develop and deliver sales and market performance dashboard reports that will be shared with our internal commercial team to ensure we consistently have a pulse on the performance of our brands across our channels and customer base
  • Lead and conduct assortment analyses and gold standard plan-o-gram recommendations that the brand and sales teams can utilize to make strategy-based assortment recommendations to customers
  • Measure productivity performance of new item launches
  • Monitor key business initiatives via dashboards and weekly reports that are able to effectively communicate to the WellPet leadership team
  • Lead the data collection and analysis of all pricing initiatives to understand how we are priced and promoted versus the competition, and provide recommendations to the brand teams on areas for improvement
  • Support the annual SKU rationalization process, ensuring we always have the most productive assortment in our portfolio
  • Build collaborative partnerships with our data providers Nielsen, GFK and key customers who provide POS data
  • Partner on consumer insights projects with the innovation team to support research needs and leverage in market data to round out new recommendations
  • Work closely with the Business Analysts on each of our customer teams to provide a unified reporting suite on business performance
  • Live the WellPet values and culture and doing whatever it takes for the pets who depend on us


Position Requirements:

  • Holds a bachelor’s degree in business management, marketing or a related field
  • 4-7 years of experience in a category management role
  • Proven ability to translate data into insights via storytelling that support the effective management of the business at the category level
  • Experience in fast-moving CPG preferred
  • Able to engage in both strategic and tactical work, and transition between modes of operation easily
  • Demonstrated analytical abilities with an outcome-focused mindset
  • Well-developed written and oral presentation skills
  • Ability to collaborate and communicate cross-functionally
  • Flexible, dynamic and curious working style
  • Able to multitask and manage multiple projects effectively
  • Energized by fast-paced environment
  • Collaborative, team player with a “can do” attitude
  • Passion for pets and their families
  • Ability to travel 10% of time


To apply for this position, please click here!

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