Senior Category Analyst - Tewksbury, MA << Back to Careers

Position Summary: We are currently seeking a Senior Category Analyst to join our team. This position is based in our Tewksbury office reporting to the Director of Brand Marketing.  The Senior Category Analyst will play a key role within the marketing organization to deliver market, customer & brand insights based on sales & market analysis. The Senior Category Analyst will help us create competitive advantage by providing best in class analytics and insights to enable the brand team to make timely & data based decisions and empower the commercial organization to win with customers.


Position Description (Responsibilities):

  • Deliver category, customer & brand insights based on analyzing all available sales & market data
  • Utilize those insights to create recommendations to be presented to the brand teams on how and where to drive their businesses
  • Develop & deliver sales & market performance dashboard reports that can be shared with the teams to ensure the commercial team consistently have a pulse on the performance of our brands across our channels and customer base
  • Lead & conduct assortment analyses and gold standard plan-o-gram recommendations that the brand and sales teams can utilize to make strategy based assortment recommendations to customers
  • Measures productivity performance of new item launches
  • Monitors key business initiatives via dashboards and weekly reports that are able to effectively communicate to the WellPet leadership team
  • Lead the data collection and analysis of all pricing initiatives to understand how we are priced and promoted versus the competition, and provide recommendations to the brand teams on areas for improvement
  • Support the annual SKU rationalization process, ensuring we always have the most productive assortment in our portfolio
  • Build collaborative partnerships with our data providers Nielsen, GFK and key customers who provide POS data
  • Partner on consumer insights projects with the innovation team to support research needs and leverage in market data to round out new recommendations
  • Work closely with the Business Analysts on each of our customer teams to provide a unified reporting suite on business performance
  • Live the WellPet values and culture and doing whatever it takes for the pets who depend on us


Position Requirements:

  • Holds a bachelor’s degree in business management, marketing or related field
  • Ability to travel 10% of time
  • 4-7 years of experience in a category management role, specifically demonstrating the ability to translate data into stories that support the effective management of the business
  • Experience in fast moving CPG preferred
  • Flexible, dynamic and curious working style
  • Able to multitask and manage multiple projects effectively
  • Demonstrated analytical abilities with an outcome focused mindset
  • Well-developed written and oral presentation skills
  • Ability to collaborate and communicate cross-functionally
  • Energized by fast-paced environment
  • Collaborative, team player with a “can do” attitude.
  • Passion for pets and their families



To apply for this position, please click here!

<< Back to Careers