Associate Brand Manager - Tewksbury, MA << Back to Careers

Position Summary: Our Brand Team at WellPet is made up of passionate marketers who understand the difference our products make in the lives of pets. We are currently seeking an Associate Brand Manager to join our team in our Tewksbury corporate headquarters. Reporting to our Wellness, Cat Brand Manager, this Associate Brand Manager will focus on our flagship brand Wellness ® Dry, Wet and Treats product lines for Cats with the flexibility to work on other projects. This individual will leverage consumer and trade insights to help develop effective marketing programs and activations to help drive business results. If you are driven by fact based consumer insights this is the job for you!


Position Description (Responsibilities):

  • Develop and maintain a working level knowledge of our products, the pet food industry and the natural pet food market dynamics, including the ability to conduct competitive SWOT, brand performance and pricing analyses.
  • Effectively analyze data, derive insights and use to create fact-based action plan recommendations to drive our business
  • Utilize strong creative abilities and design eye to not only maintain brand look and feel, but to help create presentations, briefs and brand assets that are visually exciting and bring our messages to life
  • Participate in the development of annual brand plans including marketing campaigns, new product launches, consumer & trade promotions, merchandising and distribution opportunities. 
  • Participate in Sales & Operations Planning – ensuring accurate forecasting of new and existing products.
  • Conduct post-launch reviews and analysis to measure effectiveness of planned promotions.
  • Partner with sales management to gain their input and field experience to identify the best programs and practices for successful sell-in & sell-through of your brands.
  • Lead the creation of marketing materials such as price sheets, brand style guides & global brand toolkits, social & digital media assets, in-store POP/merchandising materials and sales tools.
  • Collaborate cross functionally to drive effective brand activation and execution of brand promotional activities
  • Maintain a close working relationship with outside agencies such as:  printers, public relations agency, promotion & design firms.
  • Help manage Marketing budgets
  • Manage coupon budget, creation, and analysis in cooperation with internal and external partners
  • Live the WellPet values and culture and doing whatever it takes for the pets who depend on us


Position Requirements:

  • 2+ years of experience in Brand Management, preferably in a Consumer Packaged Goods environment
  • Bachelor’s degree in Marketing or Business Management, MBA preferred
  • Strong analytical and strategic thinking skills
  • Excellent project management abilities, capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters
  • Well-developed written and oral presentation skills
  • Ability to collaborate and influence cross-functionally
  • Strong analytical and strategic thinking skills
  • Demonstrates positive attitude and takes a proactive approach; sees challenges as opportunities and translates them into actionable tasks
  • Displays grace and presence at all times
  • Energized by fast-paced environment
  • Computer proficient in MS Word, Excel, PowerPoint and Outlook
  • Ability to travel 10%
  • Collaborative, team player with a “can do” attitude


To apply please click here!

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