Senior Brand Manager - Tewksbury, MA << Back to Careers

Position Summary: Our Brand Team at WellPet is seeking an experienced Senior Brand Manager to join our team. Reporting to our Director of Brand Management, this Senior Brand Manager will focus on our treat portfolio to support continued growth in our pet specialty and ecommerce sales channels while also driving success in the Food-Drug-Mass (FDM) channel. This individual will leverage consumer and trade insights to help develop effective new products and marketing programs and drive business results.

Position Description (Responsibilities):

  • Develop and maintain a working level knowledge of our products, the pet food industry, and natural pet food market dynamics, including the ability to conduct competitive SWOT, brand performance and pricing analyses
  • Lead the development of annual brand plans including marketing campaigns, new product launches, consumer & trade promotions, merchandising and distribution opportunities
  • Coach, develop and manage a team of brand professionals
  • Conduct post-launch reviews and analysis to measure effectiveness of planned promotions
  • Partner with sales management to gain their input and field experience to identify the best programs and practices for successful sell-in & sell-through of your brands
  • Develop relationships with key customers in collaboration with sales
  • Lead the creation of and present to senior leadership at key customers share back decks including brand strategies, new products, and activations
  • Participate in Sales & Operations Planning – ensuring accurate forecasting of new and existing products
  • Lead the creation of marketing materials such as price sheets, brand style guides & brand toolkits, social & digital media assets, in-store POP/merchandising materials and sales tools
  • Collaborate cross functionally to drive effective brand activation and execution of brand promotional activities
  • Maintain a close working relationship with outside agencies such as: printers, public relations agency, promotion & design firms
  • Manage Treats team Marketing budgets
  • Manage coupon budget, creation, and analysis in cooperation with internal and external partners
  • Live the WellPet values and culture and doing whatever it takes for the pets who depend on us

Position Requirements:

We are seeking a Brand Management professional with CPG and FDM experience, as well as prior experience managing direct reports. To be successful in this role, you will need to have excellent project management capabilities, strong analytical and strategic-thinking abilities, and prior success managing multiple projects simultaneously while working under tight time and budget constraints. Our Senior Brand Manager will be action and solution-oriented. In addition, you should bring:

  • 5-7 years of experience in Brand Management
  • Bachelor’s degree in Marketing or Business Management, MBA preferred
  • Self-motivation - comfortable working with off-site line managers
  • Well-developed written and oral presentation skills
  • Ability to collaborate and influence cross-functionally
  • A positive attitude and a proactive approach: An ability to see challenges as opportunities and translate them into actionable tasks
  • Energized by fast-paced environment
  • Displays grace and presence at all times
  • Strong Excel skills working with large data sets (V-Lookups, Pivot Tables, etc.)
  • Ability to travel 20% (trade shows & assist in key customer meetings)


Please click the link to apply!

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