Digital Marketing Specialist - Tewksbury, MA << Back to Careers

Position Summary:

We are currently seeking a Digital/Social Media Specialist to join our Marketing team. The ideal candidate is passionate about digital marketing and has experience with a broad range of marketing strategies, channels, and tactics. This position will translate the marketing and business goals into effective digital programs that achieve set KPIs. Our Digital/Social Media Specialist will never be satisfied with the status quo and will question, how can we do better. They are responsible for managing a best-in-class consumer experience across all digital channels including, but not limited to, brand websites, Instagram, TikTok, Facebook, email, influencer, etc.



  • Develops strategic digital marketing plans that deliver on the determined business/marketing objectives
  • Curate, create and plan social content on a weekly/monthly/yearly basis for assigned brands
  • Publish and monitor social content using social media management tools
  • Analyze social media results, prepare reports and communicate cross-functionally in order to optimize performance
  • Own, develop and report on influencer partnerships, tasks include enhancing long-term influencer relationships, influencer campaign management, etc.
  • Execute and measure email marketing campaigns utilizing email platform such as Klayvio
  • Publish content to appropriate brand blogs and manage website updates for assigned brands
  • Develop strong working relationships with internal teams, particularly Brand and Consumer
  • Affairs teams, as well as outside vendors, e.g. Public Relations, Coupon provider, creative agencies, etc.
  • Run and measure paid in-house social campaigns
  • Manages and approves creative assets for digital campaigns and provides to appropriate cross-functional partners
  • Shares recommended strategy and tactics with International teams as well as content calendars, best practices, KPIs, and benchmarks
  • Continuously positions WellPet brands as thought leaders in the premium pet food industry
  • Ensures programs come in on budget and within the approved brand and content strategy guidelines
  • Manage “Surprise & Delight” program, ship boxes to pet parents and influencers as needed
  • Manage brand promotional items including, ordering and shipping to appropriate parties
  • Lives the WellPet values and culture and doing whatever it takes for the pets who depend on us



The successful candidate will be flexible and adaptable to shifting priorities with strong organizational and time-management skills. They will thrive in a fast-paced, deadline-driven environment. The candidate must have superior verbal & written communication skills, a strong consumer focus and be results-oriented.


Other requirements include:

  • BA or BS in Marketing, Digital Marketing, Digital Media, Social Media, Business, Communications or equivalent
  • Experience running and measuring paid in-house social campaigns
  • 2+ years of experience in digital marketing
  • Ability to travel occasionally to trade shows, various studio locations, promotional events, etc.
  • Flexibility to monitor and manage social media platforms outside of business hours
  • Must show creativity while being aware of brand guidelines, working with graphic designers to bring ideas to life, with a passion for creating a story through media
  • Multi-media (video, photo, copy) creation and management skills
  • Experience managing multiple social media channels including Instagram, TikTok, Facebook, Facebook Ads Manager, Twitter, YouTube, etc.
  • Experience managing a portfolio of content producers (photographers, copywriters, agencies, etc.), with the capability and appetite to produce in-house content as well
  • Comfortable using popular content management systems, ex. Wordpress
  • Email marketing platform knowledge (e.g. Klayvio) and a basic understanding of HTML preferred
  • Comfortable with presenting cross-functionally
  • Impeccable attention to detail; comfort with deadlines and last-minute requests
  • Exceptional time and project management skills
  • Experience managing digital coupon promotions
  • Experience with managing digital and social media budgets
  • Background in web analytics (using Google Analytics)
  • The candidate should be a true collaborator who works well with team members, staff, other departments, senior leadership and vendors
  • Love of pets and their pet parents


To apply click here!


WellPet LLC is proud to be an equal opportunity workplace. We celebrate diversity and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status.

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