Our Story

We’ve come a long way from a

homemade biscuit, but we’ve never lost

our sense of home.

WellPet is home to a portfolio of premium natural pet food, treat, and dental chew brands, including Wellness®, WHIMZEES®, Old Mother Hubbard®, Holistic Select®, Eagle Pack®, and Sojos®.

While every brand offers your pet a little something different, there’s one thing our family shares in common: Our commitment to nutritional innovation and product quality.

For over 100 years, we have put your pet’s wellbeing at the heart of all that we do – and it’s been that way from the very start.

Our Story

The Beginning

1926

Old Mother Hubbard was founded in 1926, but our roots extend back to 1873 as A. Hubbard & Son bakery in Gloucester, MA – makers of hard tack sea biscuits. One day, a local sailor threw a biscuit to his dog, who happily gobbled it up.

The Evolution

1961

The Old Mother Hubbard company was purchased by Jim Scott, Sr., a professional in animal nutrition with a commitment to developing highly nutritious products for animals.

The Athletic Addiction

1985

Eagle Pack® brand of dog food was developed with trainers and veterinarians to meet the intense nutritional demands of canine athletes.

The Revolution

1990s

Jim Scott, Jr., began working with a team of animal nutrition experts, veterinarians and scientists to develop the best pet food in the world that would revolutionize the pet food industry, featuring only the finest natural ingredients. The result was Wellness®.

The Natural Pioneer

1997

Wellness® brand was launched and became a pioneer in the natural dog and cat pet food category.

The Holistic View

2000

Holistic Select® was developed to provide dogs with digestive health support and balanced nutrition.

Holistic View Dog Food
Protein Focused Nutrition Dog Food

Protein Focused Nutrition

2007

Through thoughtful innovation, the Wellness® brand launched the Wellness CORE® sub-brand of higher protein natural pet foods and treats.

The Raw Convenience

2016

Sojos® brand, along with the Fresh Farm Kitchens manufacturing facility, joined the family, offering the shelf-stable convenience of kibble with the unsurpassed nutrition of real, raw food.

Raw Convenience Dog Food
Dog Dentist Treats

The Doggie Dentist

2017

WHIMZEES® brand of all-natural dog dental chews, as well as the manufacturing facility in Veendam, Netherlands, joined the family to bring out the best in your pet’s smile and overall dental health.

All in the Family

Today

As a family of brands, we continue to innovate and ideate the next step in health and wellness for your pets in their long, healthy futures.

The Beginning

1926

Old Mother Hubbard was founded in 1926, but our roots extend back to 1873 as A. Hubbard & Son bakery in Gloucester, MA – makers of hard tack sea biscuits. One day, a local sailor threw a biscuit to his dog, who happily gobbled it up.

The Evolution

1961

The Old Mother Hubbard company was purchased by Jim Scott, Sr., a professional in animal nutrition with a commitment to developing highly nutritious products for animals.

The Athletic Addition

1985

Eagle Pack® brand of dog food was developed with trainers and veterinarians to meet the intense nutritional demands of canine athletes.

The Revolution

1990s

Jim Scott, Jr., began working with a team of animal nutrition experts, veterinarians and scientists to develop the best pet food in the world that would revolutionize the pet food industry, featuring only the finest natural ingredients. The result was Wellness®.

The Natural Pioneer

1997

Wellness® brand was launched and became a pioneer in the natural dog and cat pet food category.

The Holistic View

2000

Holistic Select® was developed to provide dogs with digestive health support and balanced nutrition.

Protein Focused Nutrition

2007

Through thoughtful innovation, the Wellness® brand launched the Wellness CORE® sub-brand of higher protein natural pet foods and treats.

The Raw Convenience

2016

Sojos® brand, along with the Fresh Farm Kitchens manufacturing facility, joined the family, offering the shelf-stable convenience of kibble with the unsurpassed nutrition of real, raw food.

The Doggie Dentist

2017

WHIMZEES® brand of all-natural dog dental chews, as well as the manufacturing facility in Veendam, Netherlands, joined the family to bring out the best in your pet’s smile and overall dental health.

All in the Family

Today

As a family of brands, we continue to innovate and ideate the next step in health and wellness for your pets in their long, healthy futures.