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News & Press


Leader in Natural Pet Food Nutrition Welcomes Camelle Kent


Tewksbury, Mass. (October 21, 2013) – WellPet, the family of natural food for pets including Wellness®, Holistic Select®, Old Mother Hubbard® and Eagle Pack®, announces today a new Vice President of Marketing, Camelle Kent.


“We are excited to have Camelle join the WellPet team,” said Tim Callahan, Chief Executive Officer. “As we continue to invest more in consumer acquisition, innovation and global expansion, Camelle’s leadership will be invaluable. She brings a unique combination of talent, experience and energy and is a great fit with our values.”


Camelle has both strong marketing and general business experience that will make her an invaluable asset to WellPet. Born and educated in New Zealand, Camelle joined Gillette following her graduation from Auckland University with a Masters in Marketing. Following several promotions, she moved to Gillette’s corporate offices in the US ultimately becoming Marketing Director for the Global Shave Care business. During her tenure, she developed launch plans for emerging markets such as Brazil, India and China as well as managed marketing with regional teams across the US, Europe and Latin America. Most recently, Camelle led global brand marketing for Timberland. At Timberland she was responsible for innovation, consumer insights, advertising, digital and social media.


As the Vice President of Marketing, Camelle will lead all aspects of marketing including brand management, new product innovation, customer marketing, digital marketing, social media, marketing services and consumer affairs.


Camelle will be based in Cambridge, Massachusetts with her family and Labrador Rommel.


About WellPet, LLC:  WellPet is home to the family of premium pet food brands including Wellness®, Old Mother Hubbard®, Eagle Pack® and Holistic Select®. For more than 100 years, WellPet has delivered on the promise of doing whatever it takes to make the healthiest natural products for the pets that depend on us. Today, our team of animal lovers, nutritionists and veterinarians are committed to carrying forth our strong heritage, continuing to find new ways to bring innovation, nutritional excellence and product quality to our family of natural brands, always putting pet health first. For more information on WellPet, visit



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