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News & Press



TEWKSBURY, Mass., May 12, 2015 - Wellness® Natural Pet Food announces today that "Wellness® TruFood®," its newest line of natural pet food recipes for dogs and cats, is now available. TruFood is made with whole foods, such as whole prey protein, raw produce and antioxidant-loaded superfoods. Wellness TruFood is blended by hand and baked in small batches, just like homemade meals. Made with colorful ingredients you can see like chicken, beets, coconut oil, kale, pumpkin and live active yogurt cultures, TruFood recipes are living proof that real nutrition is the most fundamental source of health and happiness for your pets.


“Our new Wellness TruFood line helps provide pets with the wholesome, natural, grain-free nutrition they need to support their overall health and wellbeing,” says Lisa Laich, Director of Marketing at Wellness. “Real nutrition—nutrition you can see through vibrantly colored fruits and vegetables and whole prey proteins—is the most fundamental source of health and happiness for your pets. We’re thrilled to unveil our newest recipes for dogs and cats of all sizes, palates and stages of life.”


Wellness TruFood is now available nationwide at your local pet specialty retailer, Petco or online at TruFood features three categories of food options: Baked Blends Dry Food, Tasty Pairings Wet Food, and CocoChia Bakes Treats:


  • Wellness® TruFood® Baked Blends Dry Food:

    Wholesome baked nuggets prepared in small batches to deliver optimal nutrition for dogs and cats. Made with 70% more raw protein ingredients than other pet foods, all baked blends recipes are grain, potato and wheat-free, and feature a unique mix of individual, baked components including whole-prey protein bites and living superfood nuggets. Available in flavorsome varieties including Chicken, Chicken Liver and Flaxseed for dogs and Chicken, Chicken Liver and Lentils for cats.


  • Wellness® TruFood® Tasty Pairings Wet Food:

    Grain-free recipes for dogs and cats with two delicious layers – shredded protein and fruits and vegetables in a convenient, easy-open cup. Available in flavorsome varieties including Chicken, Pumpkin and Beef for dogs and Chicken, Pumpkin and Turkey for cats.


  • Wellness® TruFood® CocoChia Bakes Treats:

    Treats for dogs and cats that provide the dietary benefits of coconut oil and chia seeds in a grain-free, slow-baked snack. Paired with superfood ingredients like beets, these healthy treats are the perfect nutritional reward for pets. Available in flavorsome varieties including Lamb, Purple Carrot and Coconut Oil for dogs and Salmon, Coconut Oil and Spinach for cats.



And to help support long term sustainability, Wellness TruFood is the first US-based pet food company to partner with recycling leader TerraCycke®. Recycle TruFood packaging with TerraCycle to eliminate waste and donate to schools and nonprofit organizations in the process. To learn more about Wellness TruFood, visit "Wellness® TruFood®".



Wellness® TruFood® CocoChia Bakes Treats:


At Wellness, we do whatever it takes to create the healthiest foods for the pets that depend on us. We believe food feeds their souls, sustains their lives and protects their bodies. For each of our recipes we never compromise - selecting nature's finest ingredients and combining them with unique super nutrients to help support whole body health and wellbeing. Like you, we know that our pets provide us unconditional love, and providing uncompromising nutrition is one way we can do the same for them. Unconditional Love, Uncompromising Nutrition®.