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News & Press



TEWKSBURY, Mass., July 15, 2015 – WellPet, home of Wellness® Natural Pet Food, Holistic Select® Pet Food, Old Mother Hubbard® Dog Snacks, and Eagle Pack® Pet Food, announced today that Roger Parsons has joined the company’s leadership team as Vice President of Sales. A consumer packaged goods veteran with cross-channel experience and a pet parent of a Lhasa-poo named Benji, Parsons brings a passion for pets and 25 years of sales experience that includes collaborative team leadership to WellPet’s highly regarded brands of natural dog and cat foods and treats.


Parsons has served in senior sales roles for Procter & Gamble, The Clorox Company, Danone and Jarden Home Brands, successfully leading a national sales team at each and representing a mix of trusted, iconic brands and natural challenger brands over the course of his tenure. Most recently, Parsons oversaw sales of Jarden Home Brand’s Yankee Candle and at Danone, Parsons helped grow Stonyfield, the #1 organic yogurt.


“Roger brings relevant, hands-on experience partnering with customers to grow consumer brands, launching new natural products and helping to extend legacy brands. He has demonstrated sales leadership throughout his career and we are confident his guidance and industry perspective will be an asset to us,” commented Camelle Kent, WellPet Chief Commercial Officer.

Wellness, known for consumer led innovation in the natural pet food segment, introduced Wellness® TruFood®, a line of food and treats baked in small batches using whole foods, such as whole prey protein, raw produce and antioxidant-loaded superfoods.


Parsons received a Bachelor of Science degree from Northeastern University and his MBA from Bentley University. He currently resides in Rowley, Mass. with his wife Lynn, two teenage boys Corey and William, and their dog Benji. In his spare time he enjoys boating, watching his sons play basketball and other outdoor activities with Benji usually tagging along. Parsons will be based in WellPet’s home office in Tewksbury, Mass.


For more information on Wellness, Old Mother Hubbard, Eagle Pack and Holistic Select products, visit


About WellPet, LLC: WellPet is home to the family of premium pet food brands including Wellness®, Old Mother Hubbard®, Eagle Pack® and Holistic Select®. For more than 100 years, WellPet has delivered on the promise of doing whatever it takes to make the healthiest natural products for the pets that depends on us. Today, our team of animal lovers, nutritionists and vets at WellPet are committed to carrying forth our strong heritage, continuing to find new ways to bring innovation, nutritional excellence and product quality to our family of natural brands, always putting pet health first.