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TRENTON, N.J., July 28, 2015 –Wellness, producer of quality natural pet foods, is the first U.S.-based pet food brand to make its packaging nationally recyclable through a partnership with TerraCycle. Wellness’ new TruFood line for dogs and cats is grain-free, raw-inspired nutrition for pets, featuring the highest quality ingredients from farm, field and sea. TruFood is available nationwide at independent pet specialty retailers, Petco and PetSmart.


Wellness consumers earn money for the TruFood packaging they recycle through TerraCycle’s Wellness Pet Food Brigade. Those interested can register for free at For each pre-paid shipment of TruFood bags weighing at least two pounds, Wellness Brigade members earn points that can be used for charity gifts or converted to cash and donated to charities of their choice. The collected packaging will be recycled into a variety of new consumer products such as park benches, bike racks, pet food bowls and recycling bins.


“We’re very excited for our partnership with TerraCycle,” said Chanda Leary-Coutu, Wellness Sr. Manager, Marketing Communications. “Many of our consumers embrace a green lifestyle, and we’re happy to offer an easy way for them to recycle their pet food packaging, something we know is important to them.”


Wellness is bringing the TruFood experience to local pets with the Wellness TruFood Wagon. The national sampling tour kicked off in June and runs through October 2015. The wagon will visit New York, Phoenix, San Diego, Seattle, St. Paul, Chicago, Toronto and Boston with free samples, activities and further information on their recycling program with TerraCycle. Tour details can be found at


Once a registered Wellness Pet Food Brigade member, individuals and organizations can collect their pet food bags in any cardboard box. Collectors download a UPS pre-paid shipping label directly from their accounts and drop boxes off at any UPS store or pick-up site. Wellness is also partnering with TerraCycle Canada to operate a similar program.



About Wellness® Natural Pet Food

At Wellness, we do whatever it takes to create the healthiest foods for the pets that depend on us. We believe food feeds their souls, sustains their lives and protects their bodies. For each of our recipes we never compromise - selecting nature’s finest ingredients and combining them with unique super nutrients to help support whole body health and wellbeing. Like you, we know that our pets provide us unconditional love, and providing uncompromising nutrition is one way we can do the same for them. To learn more about Wellness Natural Pet Food, visit, and to learn more about Wellness TruFood, visit


About TerraCycle

Founded in 2001, TerraCycle, Inc., is the world’s leader in the collection and repurposing of hard-to-recycle post-consumer waste, ranging from used chip bags to coffee capsules to cigarette butts.  The waste is collected through free, national, brand-funded platforms called "Brigades," as well as various consumer and government-funded models.  The collected waste is reused, upcycled or recycled into a variety of affordable, sustainable consumer products and industrial applications.  Each year, across 21 countries, TerraCycle collects and repurposes billions of pieces of waste, donating millions of dollars to schools and charities in the process. TerraCycle is the subject of a new half-hour comedy, ‘Human Resources,’ on Pivot TV. Season two airs August 2015. To learn more about TerraCycle or get involved in our recycling programs, please visit

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