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Drumroll: Old Mother Hubbard Announces Final Flavors

Drumroll: Old Mother Hubbard Announces Final Flavors in Its Battle of the Biscuits New Flavor Contest

Pet parents across the country are invited to cast their votes for one winning flavor to add to the brand’s 90-year roster of natural baked dog treats

TEWSKBURY, Mass., July 26, 2017 – The results are in! After receiving thousands of flavor submissions for its Battle of the Biscuits New Flavor Contest, Old Mother Hubbard®, a 90-year old baker of wholesome, naturally delicious dog treats, has narrowed down the entries to three delectable final flavors: Apple Pie, Chicken Pot Pie and Peanut Butter & Jelly.


The contest, which kicked off in March, invited pet parents to dream up their wildest flavor combinations and submit their nominations for the next great dog treat flavor. Now Old Mother Hubbard is calling on pet parents across the country to vote for their favorite flavor, which will become a key treat to the Old Mother Hubbard Classic Line.


“We had the exciting task of narrowing down the flavor submissions from pet parents across the country. Everything from ‘Bacon Cheeseburger’ to ‘Duck Confit Hash’ were suggested, but the wholesome flavors of apple, chicken pot pie and peanut butter were the clear fan favorites!” says Chanda Leary-Coutu, Director of Consumer Experience at WellPet. “This next phase of the contest will help us decide how to build on Old Mother Hubbard’s 90-year heritage and tradition of baking the most delicious dog biscuits out there with a new delicious flavor, decided by our fans.”


Now through November 30, 2017, pet parents will be able to vote for one winning flavor on To kick off voting, the three flavors are being unveiled today at SuperZoo, the national show for pet retailers held in Las Vegas. The brand is hosting an event at booth #1959 on July 26 from 2 - 3 p.m. where attendees can vote for their favorite flavor through a fun, on-site Guitar Hero® competition.


As part of the contest promotion, Old Mother Hubbard is partnering with the upcoming film ‘PUP STAR: BETTER 2GETHER’ by promoting the film on Battle of the Biscuits free-standing displays, shelf talkers and on social media. Air Bud Entertainment, the proud creators of wholesome family entertainment for more than 20 years, including ‘Air Bud’ and ‘Disney Air Buddies,’ created the overwhelming successful PUP STAR brand. PUP STAR: BETTER 2GETHER’ is filled with incredible singing pups, fantastic new paw-tapping songs, and an action packed heart-warming story that will have audiences of all ages howling for more. ‘PUP STAR: BETTER 2GETHER’ debuts on Digital and VOD August 29.


Old Mother Hubbard® “Give ‘em some Snack Love®”

Since 1926, Old Mother Hubbard®, a proud member of the WellPet® family of brands, has used the same simple methods to bake our snacks for dogs. Each home-style recipe is carefully crafted from wholesome ingredients that allow dog owners to feel good about giving their dogs a reward that is healthy and heartfelt.  Follow Old Mother Hubbard on Facebook, Twitter and Instagram. Visit to learn more


About WellPet,  LLC:

WellPet, the number-one, independent, family-owned natural pet food company is home to premium pet food brands Wellness®, Old Mother Hubbard®, Eagle Pack®, Holistic Select®,  Sojos® and WHIMZEES®. For more than 100 years, WellPet has delivered on the promise of doing whatever it takes to make the healthiest natural products for the pets that depend on us.

Today, our team of animal lovers, nutritionists and vets at WellPet are committed to carrying forth our strong heritage, continuing to find new ways to bring innovation, nutritional excellence and product quality to our family of natural brands, always putting pet health first. For more information, visit