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News & Press

Holistic Select Press Release Relaunch

Holistic Select® Natural Pet Food Updates Product Assortment and Pricing to Better Support Independent Pet Specialty Retailers:


More grain-free options, updated packaging & branding, and improved margin for retailers create a compelling partner for Independent pet stores


TEWKSBURY, Mass., July XX, 2017 – Our pets’ digestive systems rely on a well-balanced diet and healthy gut bacteria to support the absorption of nutrients and prevention of many common health issues. Providing pets with better digestion and better nutrition is essential to giving them a better life, that’s why Holistic Select® announced today a new and improved lineup of recipes for cats and dogs that continue to deliver the most complete digestive support for pets with guaranteed high levels of probiotics and digestive enzymes.

The new and existing Holistic Select recipes include a variety of probiotics and prebiotics to promote a healthy gut and live yogurt cultures to support food breakdown and nutrient absorption. Balanced with fiber-rich ingredients like pumpkin and papaya, antioxidant-rich superfoods, and Omega-3 fatty acids that support skin and coat health, Holistic Select offers recipes to help our best friends live their best life.


“We’re updating our Holistic Select assortment at a time when pet parents are taking a proactive approach to their pets’ health through holistic nutrition, and we’ve introduced new packaging that communicates the lifelong benefit of this approach to feeding,” said Chris Hood, brand manager for Holistic Select. “A healthy digestive system helps our pets get the most out of each meal, from a shinier coat to a stronger immune system.”


“The digestive system is one of the most important parts of your pet’s body and is essential to maintain a strong immune system for both cats and dogs. Research has indicated that 70 percent of a pet’s immune system lies in the digestive tract,” says Dr. Danielle Bernal, on-staff veterinarian with WellPet. “Holistic Select’s balanced recipes help the digestive system break down food, absorb nutrients to be distributed throughout the body and prevent toxins from entering the bloodstream.”


In addition to exciting product updates, Holistic Select is committed to supporting Independent pet retailers with improved margin across the entire line of products as well as Minimum Retail Price (MRP) and Internet Minimum Retail Price (IMRP) policies to ensure partners earn an appropriate return for their significant investment of time and resources in helping to build the Holistic Select brand.


The Holistic Select line will now include:

  • New rabbit based diets for both dogs & cats, adding a unique lean protein option to its already wide variety of protein sources
  • 5 grain-free dry cat recipes to meet a variety of needs for all life stages, including a diet designed to support the nutrition needs of indoor or overweight cats
  • A full grain-free product assortment to meet the needs of puppy, adult and senior dogs as well as several size or special need specific diets
  • All recipes offer multiple digestive health focused ingredients including guaranteed levels of probiotics and digestive enzymes, prebiotics, digestive botanicals, and natural fiber
  • An assortment of grain-free, protein rich wet pâté recipes for both cats & dogs


Holistic Select dry food packaging is also getting a makeover and is now sold in TerraCycle compliant, shelf-convenient plastic quad-style bags. Holistic Select has partnered with the nation’s leading upcycling and recycling leader, TerraCycle® to provide consumers the ability to recycle their used bags.


To learn more about Holistic Select and find an authorized retailer, visit


About Holistic Select®
Holistic Select believes providing pets with better digestion and better nutrition is essential to helping them live their best life. Holistic Select offers the most complete, guaranteed inclusions designed to support better digestion with a unique blend of prebiotics, probiotics, digestive enzymes, natural fiber and botanicals to ensure pets get the maximum amount of nutrition out of every bowl and every bite.


About WellPet,  LLC:
WellPet, the number-one, independent, family-owned natural pet food company is home to premium pet food brands Wellness®, Old Mother Hubbard®, Eagle Pack®, Holistic Select®, Sojos® and WHIMZEES®. For more than 100 years, WellPet has delivered on the promise of doing whatever it takes to make the healthiest natural products for the pets that depend on us.

Today, our team of animal lovers, nutritionists and vets at WellPet are committed to carrying forth our strong heritage, continuing to find new ways to bring innovation, nutritional excellence and product quality to our family of natural brands, always putting pet health first. For more information, visit